Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund Air asia strategic report essay customers could not make it.
Human Resource Management to provide recruitment and training to employees to keep them highly skilled and efficient. The alliance was struck down by the Malaysian government, in effect voiding the agreement of both airlines.
Customers can print out boarding tickets at homes. Besides it is veryeasy and costless for the customer to switch from one company to another one because many are offeringthe same service.
Besides, AirAsia uses general electric engine for the customer safety as customers are the priority of company. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing planes which is being used by many other airlines.
Therefore, this has reduced the treat to Air Asia. Porter Five force analysis of Air Asia There is the high barrier entering the airline industry due to some reason: As consumer of Garuda, they will get a value-added.
These are the main resources to AirAsia for creating profits. Commencing inwithin fifteen years, AirAsia managed to expand its operations into another ten countries. Good customer service and management is critical especially when competition is getting intense. Thus, the threat of Airasia is low.
In Asian developing countries, the middle class isgrowing up. Threat of terrorism, people are afraid to fly after the September 11 terrorist attacks incident. Technology AirAsia provides online service that combines air ticketing with hotel bookings, car hire and travel insurance.
That is why they are verysensitive to the price not matter the product or the service. E-commerce also has become a vital strategic management and allows a company to sell products, advertise, purchase supplies, bypass intermediaries, track inventory, eliminate paperwork, and share information.
Itmay affect the ticket price. ERP was implemented by AirAsia as helps for time saving and speed up reporting and data restoration processes Procurement to search the best quality product among suppliers without driving the cost high To summarize, AirAsia has developed a considerable value chain in its approach to the strategy.
Online sales through this system captured more than 50 percent of AirAsia revenue Corporate website, They built a strong relationship and Air Asia managed to get big discounts. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe.
Air Asia also aims at making travel easy, convenient and fun for its guest. The low cost model works best on short-haul point-to-point traffic with high frequencies.
Inbound logistic of AirAsia includes few types of categories in airline industry such as how to progress flights, keep eye on competitors and how to get the lowest price as the control fuel efficiency by purchasing the advance when price is low. There are few low cost carriers such as Firefly, Tiger Airway and etc which makes their services provided weak differentiation.
AirAsia receives a lot complaints from customers on their service. This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. The increasing oil price at the first glance may appear like a threat for AirAsia.
The government legislation is one of the barriers for entering airlines industry. Thus the firms struggle on their costs. The typical low-cost carrier business model is based on: AirAsia wanted to become a company that worked on the basis of the average man in the street being able to afford our air fares, and people who would not have considered flying, or would not fly as often as they as do now.
As all airlines in low cost carrier LCC industry compete on costs, AirAsia needs to offer the lowest possible fare in order to win the competition in the current markets served as well as new markets. Power of supplier The bargaining power of supplier is a little bit high.
The implementation of E-commerce can reduce the cost of travel agents, and less of ticketing paper cost.AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
Threshold AirAsia needs to come out with the greatest strategic to compete with their rival in the same industry. Air Asia’s local presence in few countries such as Indonesia. The report includes a detailed description of the company and highlights the achievements and strategic decisions that the corporate has undertaken since.
A Comprehensive And Complete Strategic Report On Airasia Marketing Essay. Print Reference this. Published: 23rd March, and Asia Air Limited.
Air Asia: Strategic management report Intoduction Air Asia was founded in and has since grown to be one of the biggest airlines in the world. Essays & Papers AirAsia AirAsia Case Study Report.
AirAsia Case Study Report. Assignment 1.
Executive Summary. Strategic management has played a key role in the success of many business organisations in the world including airlines and AirAsia is no exception.
Commencing inwithin fifteen years, AirAsia managed to expand its. We will write a custom essay sample on Air Asia Strategic Management Recommendations specifically for you for only $ $/page. This evaluation is crucial to determining the Air Asia’s best strategy later in the report. Bargaining Power of Suppliers: Air Asia Essay ; Air Asia Marketing ; Strategic Marketing in Asia Porter.
Air Asia: Strategic management report Intoduction Air Asia was founded in and has since grown to be one of the biggest airlines in the world.
It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang ).Download